ENTH

Food & Beverage



Food & Beverage

PH Capital is a joint-venture firm established by Thoresen Thai Agencies Public Company Limited and PM Capital, a company runs by the Mahagitsiri family that has extensive expertise and experience in management of food and beverages businesses, maintains more than four decades of partnership with Nestlé, a global brand, manages global food brands, including (without limitation) the French brands Macaron, Pierre Herméand Maison de la Traffe, and Krispy Kreme Doughnut stores.

PH Capital Co., Ltd., entered into the Asset Sale and Purchase Agreement (“APA”) to acquire the Pizza Hut business in Thailand from Yum Restaurants International (Thailand) Co., Ltd. (“YUM”). The company has commenced the operation of Pizza Hut in Thailand from June 1, 2017 onwards.

Pizza Hut is operated by PH Capital as a 70%owned subsidiary of TTA. As of 31 March 2021, there were 167 outlets nationwide.


Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. There are currently over 600 Taco Bell restaurants in 30 countries outside the United States, and over 7,000 restaurants across the U.S., with the expansion still continuing in international markets.

Siam Taco Co. Ltd is a joint venture company between TTA and CM Capital (owned by the Mahagitsiri family). Siam Taco will operate Taco Bell restaurants in Thailand.

Taco Bell, the leading American restaurant chain serving a variety of Mexican-inspired food, is operated by Siam Taco as a 70%-owned subsidiary of TTA. As of 31 March 2021, there were 9 outlets nationwide. One outlet was opened this quarter at W District, near BTS Phra Khanong.